Art is traditionally defined as an expression or application of creativity and imagination that produces an emotional response. Today it can be applied to anything from movies to paintings. It is a communication from the creator to the recipient that causes a reaction of some sort. There is also a definition of art that includes [...]
There are those that would say selling is an art form because it is purely about communicating and there are those that are quite formulaic in their approach thus treating it much like a science with the view that the sales formula must be followed exactly to win. I say it is neither, it is [...]
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