Bennetta started in the marketing world in the 80's, when marketing and advertising was still strongly under the influence of print, TV and radio as the central line for advertising. However she is one of the few who have a traditional marketing background, understands the principles and the markets and from there has made the leap to 21st century marketing. Combining traditional media with internet and multi media presentations, she is pushing the envelope of the marketing environment.
Art is traditionally defined as an expression or application of creativity and imagination that produces an emotional response. Today it can be applied to anything from movies to paintings. It is a communication from the creator to the recipient that causes a reaction of some sort. There is also a definition of art that includes [...]
There are those that would say selling is an art form because it is purely about communicating and there are those that are quite formulaic in their approach thus treating it much like a science with the view that the sales formula must be followed exactly to win. I say it is neither, it is [...]
Hello! My name is Bennetta Slaughter and the purpose of this blog is to share what I have learned in over 25 years of marketing and PR, working in some of the most challenging marketing and PR environments in the United States. Follow me as I take you through the basics of marketing and PR [...]
This is the personal Blog of Bennetta Slaughter, one of the original founders of Agent Media Corporation and well known Texas Marketing Dynamo. This blog is being created to give you an opportunity to hear from Bennetta her tips, advice and recommendations on best marketing and Public Relations practice. Bennetta Slaughter created a new market [...]
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